TY  JOUR
TI  Ethical Aspects of the Application of Artificial Intelligence Technologies in Marketing Activities
KW  artificial intelligence
KW  marketing
KW  ethics
KW  personal data
KW  personalization
KW  generative AI
KW  targeting
KW  consumer trust
KW  AI risk management
JO  Scientific Research and Development. Economics
AU  Kirpicheva, M.A.
AU  Magomedova, G.M.
PY  2026
IS  14
PB  INFRA-M Academic Publishing LLC.