TY  JOUR
TI  The subjective reality of the voter as the basis of political communication: rhetoric and microtargeting
KW  political persuasion
KW  discourse
KW  values
KW  microtargeting
KW  subjective perception
KW  rhetoric
KW  digitalization
KW  artificial intelligence
JO  Journal of Political Research
AU  Seravin, A.I.
PY  2026
IS  10
PB  INFRA-M Academic Publishing LLC.