%0 Journal Article
%T The subjective reality of the voter as the basis of political communication: rhetoric and microtargeting
%A Seravin, A.I.
%K political persuasion, discourse, values, microtargeting, subjective perception, rhetoric, digitalization, artificial intelligence
%J Journal of Political Research
%D 2026
%N 10
%P 20
%I INFRA-M Academic Publishing LLC.