TY  JOUR
TI  The Role of Cross-cultural Analysis in Choosing the International Marketing Strategy of Adaptation or Standardization
KW  international companies; adaptation/standardization strategies;
international marketing; cross-cultural analyses; international markets; global
marketing.
JO  Scientific Research and Development. Economics of the Firm
AU  Shchepetkova, D..
PY  2014
IS  2
PB  INFRA-M Academic Publishing LLC.