%0 Journal Article
%T The Role of Cross-cultural Analysis in Choosing the International Marketing Strategy of Adaptation or Standardization
%A Shchepetkova, D..
%K international companies; adaptation/standardization strategies;
international marketing; cross-cultural analyses; international markets; global
marketing.
%J Scientific Research and Development. Economics of the Firm
%D 2014
%N 2
%P 4
%I INFRA-M Academic Publishing LLC.