@article{Shchepetkova2014the,
author={Shchepetkova, D..},
title={The Role of Cross-cultural Analysis in Choosing the International Marketing Strategy of Adaptation or Standardization},
journal={Scientific Research and Development. Economics of the Firm},
publisher={INFRA-M Academic Publishing LLC.},
year={2014},
pages={54-58},
volume={2},
issue={3},
}