%0 Journal Article
%T Prospects for the development of programmatic DOOH  in omnichannel marketing: analysis of the Moscow  outdoor advertising market
%A Bogach, M.A.
%K programmatic DOOH, omnichannel marketing, outdoor advertising, Moscow, digital advertising, media planning, RTB
%J Journal of economic studies
%D 2026
%N 12
%P 7
%I INFRA-M Academic Publishing LLC.