@article{Bogach2026prospects,
author={Bogach, M.A.},
title={Prospects for the development of programmatic DOOH  in omnichannel marketing: analysis of the Moscow  outdoor advertising market},
journal={Journal of economic studies},
publisher={INFRA-M Academic Publishing LLC.},
year={2026},
pages={30-37},
volume={12},
issue={2},
}