TY  JOUR
TI  The Communicative Effect of Precedent Phenomena Transformations in Promoting Texts
KW  precedent phenomena transformations
KW  integrated marketing communications
KW  promotional text
KW  linguo-creativity
KW  communicative efficiency
JO  Scientific Research and Development. Modern Communication Studies
AU  Hayrullina, P.A.
PY  2026
IS  15
PB  INFRA-M Academic Publishing LLC.