%0 Journal Article %T Managing the effectiveness of existing 
innovative models to enhance the competitive 
advantages of PJSC VTB Bank %A Dosugova, A.V. %A Chebrov, A.A. %K management, banking, competitive advantages, innovative development, digital transformation %J Journal of Management Studies %D 2026 %N 12 %P 7 %I INFRA-M Academic Publishing LLC.