@article{Dosugova2026managing, author={Dosugova, A.V. and Chebrov, A.A.}, title={Managing the effectiveness of existing 
innovative models to enhance the competitive 
advantages of PJSC VTB Bank}, journal={Journal of Management Studies}, publisher={INFRA-M Academic Publishing LLC.}, year={2026}, pages={87-94}, volume={12}, issue={2}, }