%0 Journal Article
%T THE ROLE OF HR BRANDING IN MANAGING CORPORATE CULTURE DEVELOPMENT
%A Schanina, E.V.
%A Dumnov, V.B.
%K HR brand, HR branding, corporate identity, corporate culture, organization culture, organization personnel, organization
%J Management of the Personnel and Intellectual Resources in Russia
%D 2026
%N 15
%P 8
%I INFRA-M Academic Publishing LLC.