TY  JOUR
TI  Non-Verbal Mechanisms of Attention Redistribution in Celebrity Advertisements
KW  visual attention
KW  eyetracking
KW  heat maps
KW  vampire effect
KW  halo effect
KW  match-up hypothesis
KW  gender differences
JO  Scientific Research and Development. Modern Communication Studies
AU  Mel'nikova, I.Y.
AU  Ababkova, M.Y.
PY  2026
IS  15
PB  INFRA-M Academic Publishing LLC.