TY  JOUR
TI  Advertising as a Tool of Intercultural Communication
KW  advertising
KW  cross-cultural communication
KW  emotions
KW  multimodal means
KW  universal values
KW  communicative function
JO  Scientific Research and Development. Modern Communication Studies
AU  Minyar-Belorucheva, A.P.
AU  Pokrovskaya, M.E.
PY  2026
IS  15
PB  INFRA-M Academic Publishing LLC.