%0 Journal Article
%T Advertising as a Tool of Intercultural Communication
%A Minyar-Belorucheva, A.P.
%A Pokrovskaya, M.E.
%K advertising, cross-cultural communication, emotions, multimodal means, universal values, communicative function
%J Scientific Research and Development. Modern Communication Studies
%D 2026
%N 15
%P 9
%I INFRA-M Academic Publishing LLC.