TY  JOUR
TI  Particular Models of Options Planning of Promotional Campaigns
KW  media planning
KW  advertising stream
KW  promotions
KW  classificationof streams
KW  cycle
KW  intensity
KW  speed
KW  advertising view frequency
KW  media planoptimization.
JO  Scientific Research and Development. Economics
AU  Polyakov, V.A.
AU  Fomicheva, I.V.
PY  2016
IS  4
PB  INFRA-M Academic Publishing LLC.