%0 Journal Article
%T Particular Models of Options Planning of Promotional Campaigns
%A Polyakov, V.A.
%A Fomicheva, I.V.
%K media planning, advertising stream, promotions, classificationof streams, cycle, intensity, speed, advertising view frequency, media planoptimization.
%J Scientific Research and Development. Economics
%D 2016
%N 4
%P 5
%I INFRA-M Academic Publishing LLC.