%0 Journal Article %T Motivational profiles of generation Z as a factor in the formation of personnel potential of high-tech enterprises (comparative analysis of Seversk and Tomsk) %A Zhigalova, V.N. %A Filippova, N.V. %A Sklyarova, K.N. %K Generation Z, personnel management, labor motivation, HR strategy, high-tech enterprises, personnel potential, comparative analysis, double alienation %J Journal of economic studies %D 2025 %N 11 %P 8 %I INFRA-M Academic Publishing LLC.