TY  JOUR
TI  Disruptive Innovation Theory as a Methodological Framework for Analyzing the Transformation of Television Broadcasting in the Era of Generative AI
KW  generative AI
KW  disruptive innovations
KW  television broadcasting
KW  media transformation
KW  business models
KW  media economics
JO  Scientific Research and Development. Modern Communication Studies
AU  Malygina, L.E.
AU  Parfun, A.V.
PY  2025
IS  14
PB  INFRA-M Academic Publishing LLC.