%0 Journal Article
%T Disruptive Innovation Theory as a Methodological Framework for Analyzing the Transformation of Television Broadcasting in the Era of Generative AI
%A Malygina, L.E.
%A Parfun, A.V.
%K generative AI, disruptive innovations, television broadcasting, media transformation, business models, media economics
%J Scientific Research and Development. Modern Communication Studies
%D 2025
%N 14
%P 7
%I INFRA-M Academic Publishing LLC.