@article{Malygina2025disruptive,
author={Malygina, L.E. and Parfun, A.V.},
title={Disruptive Innovation Theory as a Methodological Framework for Analyzing the Transformation of Television Broadcasting in the Era of Generative AI},
journal={Scientific Research and Development. Modern Communication Studies},
publisher={INFRA-M Academic Publishing LLC.},
year={2025},
pages={95-102},
volume={14},
issue={5},
}