TY JOUR TI Expressiveness of Media Texts as Communicative Hedonistic Strategy in Mass Media KW expressiveness KW hedonism KW standard KW novelty KW terminology KW media text KW metaphor KW irony KW fun. JO Scientific Research and Development. Modern Communication Studies AU Khorolskiy, V.. PY 2016 IS 5 PB INFRA-M Academic Publishing LLC.