%0 Journal Article %T Expressiveness of Media Texts as Communicative Hedonistic Strategy in Mass Media %A Khorolskiy, V.. %K expressiveness, hedonism, standard, novelty, terminology, media text, metaphor, irony, fun. %J Scientific Research and Development. Modern Communication Studies %D 2016 %N 5 %P 3 %I INFRA-M Academic Publishing LLC.