%0 Journal Article %T THE DYNAMICS OF VALUE ORIENTATIONS IN THE HEALTH SPHERE: FROM SOVIET HEALTH-PRESERVING PRACTICES TO THE PHENOMENON OF MUSCLE DYSMORPHIA IN THE DIGITAL ERA​​​​​​​​​​​​​​​​ %A Telepov, N.V. %K health-preserving practices, value orientations, muscle dysmorphia, bigorexia, subjective well-being, physical culture, social media, corporeality, strength training, Soviet health ideology​​​​​​​​​​​​​​​​ %J Journal of sociological research %D 2025 %N 10 %P 3 %I INFRA-M Academic Publishing LLC.