%0 Journal Article %T Stress-Inducing Marketing Stimuli: Implications for Consumer Working Memory in Fast-Moving Consumer Goods %A Samohodkin, E.V. %K working memory, cognitive functions, fear of missing out (FOMO), loss aversion, social identity threat, consumer behavior %J Bulletin of Kemerovo State University. Series: Humanities and Social Sciences %D 2026 %N 10 %P 10 %I Kemerovo State University