The article discusses the role of management innovation as an effective tool that helps ensure competitiveness in the hotel business in modern turbulent business conditions and the geopolitical situation. The author analyzes the reasons contributing to the strengthening of the role of management innovation, examines current trends in the development of hotel enterprises, and also gives examples of the successful implementation of innovative solutions in hotel business enterprises. The author concludes that the external environment stimulates the innovative activities of hotel enterprises, which predetermines the need to intensify the implementation of innovative solutions, as well as increase innovative activity. Gaining competitive advantages is based on the effective management of innovative activities of hotel enterprises, which is expressed in improving the performance of an economic entity at the enterprise level and strengthening the niche it occupies at the industry level.
innovation management, hotel enterprises, the role of innovation
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