ON THE FORMATION OF A COMPETITIVE STRATEGY OF THE UNIVERSITY: ACTUALIZATION OF STRUCTURAL CAPABILITIES AND DEVELOPMENT PROSPECTS
Abstract and keywords
Abstract (English):
The article deals with topical issues of the formation of the university development strategy. The focus is on the following main areas: the functioning of the university takes place in the "knowledge economy", "digital economy", "brand economy"; the openness of markets, including educational services and information, dictate the need for the university to function in a well-structured environment under its own logo, brand and with its own ecosystem; it is necessary to cultivate cooperation and transfer knowledge and meanings in a friendly environment for us; without a creative and efficient person, the knowledge economy will not take place.

Keywords:
strategy, education, priorities, digitalization, brand, knowledge economy
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References

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