The relevance of the presented study is determined by the fact that the sanctions pressure since 2022 has been unprecedented. On the one hand, in addition to restricting imports and restricting access to foreign loans, there was an outflow of foreign companies from the Russian Federation. On the other hand, the current situation has opened up opportunities for the Government of the Russian Federation to ensure import substitution, and for Russian business it has provided access to new sectors. However, not all of these opportunities have been fully realized. The purpose of the presented study is to study the consequences of sanctions pressure on entrepreneurship in Russia in the interests of finding ways to overcome their negative impact. The novelty of the results obtained lies in demonstrating that the depreciation of the ruble against major currencies, the restriction of imports and the withdrawal of foreign companies from the Russian Federation opened up unique opportunities for Russian businesses in terms of developing their own production and further exporting products.