Scientific Research and Development. Economics of the Firm Scientific Research and Development. Economics of the Firm Научные исследования и разработки. Экономика фирмы 2306-627X 2587-6287 53479 10.12737/2306-627X-2022-11-3-71-76 Экономика труда Labour economics Экономика труда The Labor Market Through the Prism of Marketing Рынок труда через призму маркетинга Гылка К. Gylka K. gilca.k@gmail.com

кандидат экономических наук;

candidate of economic sciences;

 Европейский Университет Молдовы Россия University of European Studies of Moldova Russian Federation 25 10 2022 25 10 2022 11 3 71 76 14 10 2022 https://naukaru.ru/en/nauka/article/53479/view

В настоящее время особую роль на рынке труда играет маркетинг человеческих ресурсов. Занятость является основной задачей экономической политики, обеспечивающей социальную и политическую стабильность. За последние несколько лет занятость, особенно молодежи, остается одной из основных проблем, с которыми Молдова столкнулась в рыночных условиях. В данной статье был проведен анализ профессиональных показателей рынка труда в Республике Молдова. Определена роль маркетинга человеческих ресурсов, которая предоставляет для экономических агентов перспективные возможности в привлечении лучших специалистов.

Currently, human resource marketing plays a special role in the labor market. Employment is the main task of economic policy that ensures social and political stability. Over the past few years, employment, especially of youth, remains one of the main problems that Moldova has faced in market conditions. This article analyzes the professional indicators of the labor market in the Republic of Moldova. The role of human resource marketing is defined, which represents a perspective for economic agents in attracting the best talents.

 рынок труда маркетинг рынка труда спрос и предложение на рабочую силу миграция рабочей силы безработица пути оптимизации рынка труда labor market labor market marketing supply and demand for labor labor migration unemployment ways to optimize the labor market

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