THE IMPORTANCE OF SPEECH COMMUNICATION IN ACHIEVING A PERSON’S PRESTIGE NEEDS
Abstract and keywords
Abstract (English):
The article deals with the correlation of speech communication with human needs, represented on the fourth level of "Maslow's pyramid". The role of speech communication in achieving such prestigious needs as respect, authority, fame, honor, power, etc. is revealed. Particular attention is paid to the expansion of the functionality of speech communication in connection with the specifics of the prestige needs of man and the change in his status as a conceptual person.

Keywords:
speech communication, human needs
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