Russian Federation
The article deals with the phenomenon of “science communication”, which is considered as a complex system including different subjects who use varied communication channel and vehicles to generate personal interest, form positive attitude and understanding of science. The article examines the reasons which have led to an increased need for scientists to communicate. Among the latter can be identified: the loss of expertise and authority of scientists; a change in the nature of knowledge production; improved communications and a proliferation of sources of information; the democratic deficit. These factors are equally valid in the developed countries. The peculiarities of science communication in scientific and educational field in Russia, the USA, Germany, Great Britain, China and Japan are also investigated. The conclusion is made about the need of two-way communication between science and society; the dependency of communication peculiarities on government goals.
science communication, factors leading to the development of science communication, communication practices, peculiarities of science communication, scientific and educational field.
Научная коммуникация, смыслом которой является обмен информацией, составляет ядро профессиональной деятельности ученых [7]. Это область знаний, объединяющая научную журналистику, классический пиар и популяризацию науки.
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