Moskva, Moscow, Russian Federation
Moskva, Moscow, Russian Federation
Moskva, Moscow, Russian Federation
In December 2016 the authors conducted a survey of the bachelor and master’s degree students of the Institute of World Economy and Business of People Friendship University of Russia (RUDN University). The aim of the study was to determine the evaluation of the reputation of the RUDN University by the target audience, the strengths and weaknesses of the education from the point of view of the students and the description of the priority of communicative models of information consumption. The study made recommendations for optimizing the learning process, improvement of the educational program. At the result of the study there was started the development of corporate communication strategy to improve the organization’s reputation in the specific target audience - an audience of consumers of educational products.
survey, reputation, public opinion, university, media, advertising and public relations.
В России в последнее время актуализировался исследовательский интерес к изучению молодежной аудитории. С одной стороны, подобные исследования проводятся в контексте описания мировоззренческой специфики потребителей в возрасте от 18 лет и ниже до 25 лет и выше.
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