Moskva, Moscow, Russian Federation
Moskva, Moscow, Russian Federation
The Internet is becoming a political tool in the fight of civically active part of society. Slacktivism leads to polarization and deepening the contradictions between aging passively loyal majority and the young radical minority that is more active on the Internet, thereby creating the appearance of the majority. All this makes the real, offline majority "wake up" and show their loyalty. The subject of analysis is the study of articles on the Internet on PR-operation initiatives by the example of "global platform".
civic activism, e-democracy, mass communication, political communication.
Введение
В современном обществе постмодерна развитие массовых коммуникаций протекает столь стремительно, что это не позволяет социальным институтам и общественному сознанию адаптироваться к новым тенденциям [7]. С развитием современных коммуникационных технологий возникают принципиально новые способы размещения информации в простой и визуально привлекательной для целевой аудитории форме [5]. Использование сети Интернет в целях разрешения социально-политических проблем, в частности, использование этого ресурса как одной из форм гражданской активности является новым и динамично развивающимся направлением, чему и будет посвящена настоящая статья.
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