The article analyzes the results of sociological research to identify the problem field of the reputation of the regional power on the example of the Smolensk region. The opinion of the population regarding the problems of reputation of the power, as well as performance of the power in the person of civil servants of executive authorities of the Smolensk region is presented. In this regard, we determine how well civil servants understand their problem field in its estimate by the population that is a kind of self-reflection of power through the prism of public opinion. The conclusion about a primary mismatch not unity in opinion of the population and the power is made.
reputation, regional power, problem field of reputation, population, public civil servants
1. Volodina L.V., Kostritskaya T.B. «Myagkaya» sila kak instrument upravleniya reputatsiey strany//Upravlencheskoe konsul´tirovanie. 2014. № 5 (65). S. 25-30.
2. Grankin N.E. Politicheskiy imidzh, reputatsionnyy kapital sovremennoy Rossii: teoretiko-kontseptual´nye podkhody. Srednerusskiy vestnik obshchestvennykh nauk. - 2008. - № 1 (6). - S.64 - 69.
3. Grishin O.E., Sokolova A.E. Formirovanie reputatsionnogo kapitala gosudarstva: innovatsionnye informatsionno-kommunikativnye tekhnologii. PolitBook. - 2013. - № 2. - S.106 - 116.
4. Kazimirchik L.V. Politicheskiy brend v usloviyakh mediatizatsii i virtualizatsii sovremennoy publichnoy politiki. Teoriya i praktika obshchestvennogo razvitiya. - 2014. - №13. - S. 123 - 125.
5. Kogan E.V. Upravlenie reputatsiey v regional´nom politicheskom protsesse RF: na primere Chelyabinskoy oblasti: Avtoref. dis.... kand. polit nauk. - M., 2013. - 25 s.
6. Kravchuk A.Yu., Tikhomirova E.S. Reputatsionnyy kapital regiona: voprosy sozdaniya i otsenki. Yaroslavskiy pedagogicheskiy vestnik. - 2010. - № 4. Tom I (Gumanitarnye nauki). - S.112 - 115.
7. Litivintseva E.A. Otsenka obshchestvennogo doveriya k gosudarstvennym grazhdanskim sluzhashchim: sotsiologicheskiy analiz. Srednerusskiy vestnik obshchestvennykh nauk. - 2016. - Tom 11. - № 2. - S. 21 - 29.
8. Mironenko N.V. Kontraktnye otnosheniya kak osnovnoy instrumentariy postroeniya mezhsektornogo sotsial´nogo partnerstva v kontekste vzaimodeystviy NKO i naseleniya. Srednerusskiy vestnik obshchestvennykh nauk. - 2014. - № 4 (34). - S. 131-141.
9. Rudakova A.E., Grishin O.E. Informatsionno-kommunikatsionnyy bazis formirovaniya reputatsionnogo kapitala gosudarstva: tekhnologicheskiy aspekt //PolitBook.-2015. -№ 2.-S.63- 73.
