Scientific Research and Development. Modern Communication Studies Scientific Research and Development. Modern Communication Studies Научные исследования и разработки. Современная коммуникативистика 2587-9103 12800 10.12737/20976 Комммуникативные научные школы вузов Communicative scientific schools of universities Комммуникативные научные школы вузов Communication as Domination Коммуникация как доминирование Братина Б.. Р. Bratina B.. Р. bokibor@yahoo.com Кнежевич В. Д. Knezhevich V. Д. ubuntera@mail.ru 17 08 2016 17 08 2016 5 4 56 60 https://naukaru.ru/en/nauka/article/12800/view

Проблема межкультурной коммуникации является одним из важнейших вопросов современности. Авторы отмечают постоянство межкультурных связей и интеракций. Однако главное внимание уделяется тому факту, что в историческом смысле для межкультурного взаимодействия всегда была характерна определенная асимметрия. Эта асимметрия в полной мере проявляет свой масштаб при рассмотрении цивилизационных отличий, свойственных той или иной общности. Аргументировано положение, согласно которому для подлинного культурного развития должен быть изменен баланс указанной асимметрии. В этом, по мысли авторов, и состоит реализация идеи равенства в поле межкультурной коммуникации. Данная работа не представляет собой теоретическую платформу, позволяющую немедленно произвести некий сдвиг в пользу того или иного актора, изменив общий баланс в определенном направлении. Скорее, она призвана привлечь внимание научного сообщества к тому факту, что различия культур во всем мире по сей день достигают равновесия за счет попыток сведения их к универсализму. Последний, как известно, при обсуждении темы межкультурной коммуникации традиционно выводится за скобки, поскольку его социокультурные последствия слишком хорошо известны. Так как общественные изменения, несмотря на любые благопожелания, неизбежны, авторы фокусируются на изложении некоторых основных идей, которым, по их мысли, стоит следовать, чтобы изменить текущую ситуацию в межкультурной коммуникации.

The problem of intercultural communication is one of the essential problems of our time. The authors note that this exchange and cultural interaction, historically lasting although changing, has always been asymmetrical. The asymmetry is realized in full when we consider civilization differences typical of this or that community. The paper stresses that it is necessary to change the balance of the above mentioned asymmetry for gaining authentic cultural development. The authors see it as the realization of the idea of equality in intercultural communication. The paper does not represent a theoretical platform providing for immediate change in favour of one or another actor and totally changing the existing balance – such a project would require combining various, interdisciplinary methods as well as much more space. It rather aims at drawing the attention of the academic community to the fact that if one insists on differences between cultures, this only leads to their global oversimplification by reduction to universalism, traditionally known as well as tabooed as its social and cultural consequences expose themselves only too well. The authors focus on outlining some of the basic ideas concerning altering the existing situation in intercultural communication.

 межкультурная коммуникация культурный империализм культурный обмен культурное доминирование независимая коммуникация. cross-cultural communication cultural imperialism cultural exchange domination in culture independent communication.

Philosophers have often posed the question how inter cultural communication took place and whether it was possible at all. It seems that the latter question has in a way become redundant, for cultural communication happens, one way or another. Linguistic studies have long shown that cultural exchange bears mutual incomprehension to a certain point, since different languages are not translatable “one for one” (the so-called indeterminacy of translation) [2; 3; 12; 13]. But no matter how impoverished, no matter how (not) satisfied are all the parties involved in exchange, inter cultural exchange indeed takes place. If one approaches the issue of inter cultural communication in principle, it can be observed that inter cultural communication is primarily an issue of linguistic exchange. Naturally, every language constitutes a world unto itself: all what can be said in one language is at the same time all what can be said whatsoever. Therefore, on the level of logic, inter cultural exchange primarily refers to the compatibility (or incompatibility) of different world possibilities. The connectivity of possible worlds becomes real only if the entire sphere of life joins the linguistic sphere. Even if one agrees with Derrida that every relation is only a relation of signs, the fact remains that, although the acts of sign exchange can be symbolized, there remains something more except the purely linguistic exchange. This “more” is life itself and its authenticity [7; 8]. That, in turn, means that the gap of imperfect linguistic compatibility is bridged by and in reality — reality, wherefor almost no one today can say what it is, at least not in the registry of founding knowledge speech.

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