THE RUSSIAN MARKETPLACE ECOSYSTEM: SELLER PROFILES, TAX ACCOUNTING UNDER THE SIMPLIFIED TAXATION SYSTEM AND AI-DRIVEN REPORTING AUTOMATION
Abstract and keywords
Abstract:
This paper explores key aspects of seller operations within the Russian marketplace ecosystem, which is conceptualized as a multi-sided digital platform coordinating interactions among suppliers, logistics operators, pickup points, and financial services. The organizational and legal forms of market participants (sole proprietorships, limited liability companies, and self-employed professionals under the Professional Income Tax regime) are analyzed, highlighting the dominant role of the Simplified Taxation System (STS) in seller practices. Particular attention is given to systemic challenges in determining taxable revenue, including the mismatch between platforms’ weekly reporting cycles (using Wildberries as a case study) and statutory tax quarters, the complexities of commission accounting, and the classification of “negative commissions” as additional income. A practical algorithm for accurately allocating transactions across reporting periods is proposed, alongside an examination of how neural network technologies and prompt engineering can automate the processing of large datasets.

Keywords:
marketplaces, tax base, simplified tax system, marketplace commission, prompt, accounting automation, artificial intelligence
References

1. Cifrovaya torgovlya Rossii: trendy i statistika 2024–2025 [Elektronnyy resurs] // Delovoy portal VTC Moskvy. — URL: https://wtcmoscow.ru/company/news/7133/ (data obrascheniya: 06.05.2026).

2. Marketpleysy dozreli do zamedleniya [Elektronnyy resurs] // Finansy Mail.ru. — URL: https://finance.mail.ru/article/marketplejsyi-dozreli-do-zamedleniya-69206592/ (data obrascheniya: 06.05.2026).

3. Izmeneniya na marketpleysah s 1 aprelya 2026: novye komissii, tarify i vzaimodeystvie s Rospatentom [Elektronnyy resurs] // Glavbuh. — URL: https://www.glavbukh.ru/art/393321 (data obrascheniya: 06.05.2026).

4. Skol'ko zarabatyvaet PVZ: dohod punkta vydachi zakazov Ozon i Wildberries [Elektronnyy resurs] // Banki.ru. — URL: https://www.banki.ru/news/daytheme/?id=11019615 (data obrascheniya: 06.05.2026).

5. Kak otkryt' punkt vydachi Wildberries: vidy PVZ, algoritm otkrytiya i nyuansy [Elektronnyy resurs] // Oborot.ru. — URL: https://oborot.ru/articles/otkrytie-pvz-wildberries-37-i150418.html (data obrascheniya: 06.05.2026).

6. IP, OOO i samozanyatost' na marketpleysah: chto vybrat' [Elektronnyy resurs] // Selsup.ru. URL: https://selsup.ru/blog/chto-otkryt-dlya-prodazh-na-marketplejsah-samozanyatost-ip-ili-ooo/ (data obrascheniya: 06.05.2026).

7. Skol'ko zarabatyvayut samozanyatye na marketpleysah [Elektronnyy resurs] // PRO Wildberries. — URL: https://pro.wildberries.ru/insight/2npgEQw2BpgAFFqK3bN6jotgLWd/2npn9cTVvXmEO2who8f2FwI2tEf (data obrascheniya: 06.05.2026).

8. Statistika marketpleysov v Rossii (2025) [Elektronnyy resurs] // Inclient.ru. — URL: https://inclient.ru/marketplaces-stats/ (data obrascheniya: 06.05.2026).

9. Boboshko D.Yu. Perspektivy primeneniya vmenennyh nalogov i sborov v usloviyah cifrovizacii nalogovogo administrirovaniya // Nalogi. — 2021. — № 6. — S. 2–7. — DOIhttps://doi.org/10.18572/1999-4796-2021-6-2-7

10. Prodavcy na marketpleysah stali aktivnee perehodit' iz samozanyatyh v IP [Elektronnyy resurs] // Vedomosti. 25.06.2024. — URL: https://www.vedomosti.ru/business/articles/2024/06/25/1045927-prodavtsi-na-marketpleisah-stali-aktivnee-perehodit-v-ip (data obrascheniya: 06.05.2026).

11. Marketpleysy v 2026 godu: novye pravila, nalogi, zakon i kontrol' FNS [Elektronnyy resurs] // Astral. — URL: https://astral.ru/aj/elem/marketpleysy-novye-pravila/ (data obrascheniya: 06.05.2026).

12. Kuz'mich A.I. Analiz preimuschestv i tekuschih problem vedeniya malogo biznesa na marketpleysah // Upravlenie i ekonomika narodnogo hozyaystva Rossii: sb. st. 9-y Mezhdunarodnoy nauchno-prakticheskoy konferencii, Penza, 19–20 fevralya 2025 g. — Penza: Penzenskiy gosudarstvennyy agrarnyy universitet, 2025. — S. 247–250.

13. Kuz'mich A.I. Analiz izmeneniya nalogovogo zakonodatel'stva RF v 2025 godu v otnoshenii sub'ektov MSP // IBI Symposium 2024: sb. tez. 28-y Mezhdunarodnoy molodezhnoy nauchno-prakticheskoy konferencii «IBI Symposium 2024», Sankt-Peterburg, 12–13 dekabrya 2024 g. — SPb: Mezhdunarodnyy bankovskiy institut im. Anatoliya Sobchaka, 2025. — S. 58–60. — EDN PAJLPR.

14. Boboshko D.Yu. Cifrovye ekosistemy i ih rol' v razvitii malogo i srednego predprinimatel'stva v RF // Ekonomika i upravlenie innovaciyami. — 2023. — № 2 (25). — S. 22–30. — DOIhttps://doi.org/10.26730/2587-5574-2023-2-22-30

15. Zonova A.V., Goryachih S.P., Pechenkin K.A. Prodazha tovarov na marketpleysah: uchet i nalogooblozhenie // Estestvenno-gumanitarnye issledovaniya. — 2022. — № 40 (2). — S. 375–380.

16. Boboshko D.Yu. Sistema nalogooblozheniya fizicheskih lic v Rossiyskoy Federacii. — M.: INFRA-M, 2024. — 209 s. — DOIhttps://doi.org/10.12737/2085065

17. Viharev D.V., Anisimov A.Yu. Marketpleys: metody i osnovnye priznaki cifrovizacii sovremennogo biznesa // Ekonomika: vchera, segodnya, zavtra. — 2024. — T. 14, № 12-1. — S. 942–951. — DOI.https://doi.org/10.34670/AR.2024.85.47.100

18. Eremin M.Z. Osobennosti upravleniya torgovym biznesom na merketpleyse «Vayldberriz» // Sovremennye nauchnye dostizheniya v oblasti ekonomiki, upravleniya i informacionnyh tehnologiy: sb. nauch. statey obuchayuschihsya. — Sochi; M.: Mezhdunarodnyy innovacionnyy universitet, 2025. — S. 278–282.

19. Dorohov N.I., Ponomarenko I.E., Avdeev A.S. Avtomatizaciya raboty s marketpleysom Magnitmarket putem razrabotki rasshireniya dlya 1S // Sovremennye cifrovye tehnologii: mat. 3-y Vserossiyskoy nauchno-prakticheskoy konferencii, Barnaul, 3 iyunya 2024 g. — Barnaul: Altayskiy gosudarstvennyy tehnicheskiy universitet im. I.I. Polzunova, 2024. — S. 39–42.

20. Koloskov K.A., Kashin S.M., Adler S.I. Primenenie iskusstvennogo intellekta na Ozon dlya marketpleys-prodavcov // Sovremennye problemy nauki i obrazovaniya: sb. nauch. tr. — SPb: POLITEH-PRESS, 2025. — S. 197–200.

21. Baeva E.V., Matveeva N.P. Vozrastayuschee ispol'zovanie iskusstvennogo intellekta v torgovle // Transformaciya ekonomiki evraziyskih stran v usloviyah neopredelennosti: sb. nauch. st. — SPb: Sankt-Peterburgskiy gosudarstvennyy ekonomicheskiy universitet, 2024. — S. 114–119.

Login or Create
* Forgot password?