This article examines social architecture in the context of communication between state institutions and youth audiences. The study aims to analyze the Russian experience of employing differentiated tools of social architecture in shaping the value-based and worldview orientations of Russian youth within the digital environment. The methodological framework of the research is discursive institutionalism, which enables the exploration of the evolving dynamics of social architecture across diverse audiences and sociocultural contexts. The study employs discourse analysis of the informational landscape alongside expert interviews, which serve as its empirical foundation. The results of the study indicate that social architecture, when applied to youth audiences, functions as a systemic framework for designing trust-enhancing, substantive, and development-oriented social environments. Current Russian practice demonstrates a transition from universal and direct forms of engagement to differentiated approaches adapted to the specific characteristics of individual social groups, with particular emphasis on youth. The toolkit of social architecture is manifested in three complementary domains: digital, infrastructural, and event- and meaning-based. Overall, social architecture operates as a strategic resource for strengthening public trust, consolidating value-based sovereignty, and enhancing the resilience of social systems. The theoretical significance of this work lies in proposing an original definition of social architecture, which can serve as a basis for future fundamental research on this phenomenon. The practical relevance of the study consists in the systematic description and evaluation of the social architecture toolkit, which can be effectively applied in engaging youth audiences within the framework of sociopolitical management objectives.
state, social architecture, youth, digital transformation, social design, value-based and worldview orientations
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