ROLE OF HR–SPECIALISTS IN FORMATION OF DYNAMIC CAPABILITIES IN THE COMPANY OF INNOVATIVE-ORIENTED ENTERPRISE
Abstract and keywords
Abstract (English):
The formation of dynamic capabilities of the company, that is the ability to respond quickly to the changes occurring in the external environment, and also the formation of the base for the innovative development of the company, hiding in the innovative potential of the staff , — requires from HR-specialists extended competences, which are necessary for changes in companies. The essential condition for their formation is the disclosure of the potential of staff , coating a hidden, unrealized potential that can be used by an organization to address its goals and objectives. The article presents the functional areas of HR-specialists’ activities in innovative-oriented enterprise, describes the components of the process of company provision by «innovative minds» and the development of innovative potential of the staff . There are stated the aims for HR-specialists and new (extended) competences to reach professional eff ectiveness in innovative changes.

Keywords:
dynamic capabilities of the company, innovative company provision by the staff , development of the innovative potential of the staff , HR-specialists’ competences.
Text

Важным аспектом функционирования инновационно ориентированной организации является наличие динамических способностей, позволяющих гибко и быстро реагировать на требования современного времени. Для быстрого включения персонала в процесс реагирования на складывающиеся обстоятельства и обеспечения беспрерывного процесса развития и наращивания инновационных человеческих активов важным для организации является процесс формирования инновационного потенциала персонала. В статье раскрывается роль HR-специалистов (специалистов по управлению (развитию) персонала) в процессе формирования динамических способностей инновационно ориентированной организации посредством создания системы обеспечения и развития инновационного потенциала персонала (см. рис. 1).

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