SCIENTIFIC AND PRACTICAL RECOMMENDATIONS ON THE FORMATION OF A STRATEGIC PARTNERSHIP IN ORDER TO INCREASE THE EFFICIENCY OF INNOVATIVE ACTIVITIES OF HOTEL ENTERPRISES
Abstract and keywords
Abstract:
The article proposes a model of strategic mutually beneficial partnership between hotel companies and aggregators/suppliers in order to increase their innovative potential, based on the principles of mutual interest and rational use of pooled resources using the balanced indicators method.

Keywords:
innovation potential, evaluation indicators, innovation efficiency, hotel enterprises
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References

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